20 business-ideas and ways to earn in crisis-2022
20 business-ideas and ways to earn in crisis-2022
Further, the logic is also extremely simple - one has only to recall Maslow's Pyramid of Needs. Satisfaction of physiological needs is followed by the need for security. The word "security" in relation to periods of crises and social upheavals should be understood as broadly as possible. This is not only the physical safety of the person himself as a living organism, but also the safety of his resources and property. And it is also security and confidence in the future, for example, when there is a desire to get a new, more profitable profession that will not allow you to live from hand to mouth, learn new professional skills, learn new languages for moving to another country, and so on.
1. Online tutoring
The direction of online tutoring and remote lessons remains in demand for the audience and beneficial for teachers. The main capital contribution here is the existing experience and knowledge, while the current costs in this direction are still zero or minimal. This may include a subscription fee to an e-service where classes are taught, and a CIT tax if you are registered as self-employed.
You can conduct lessons via Skype, Zoom, WhatsApp, Google Meet, Yandex.Telebridge and others. The search for clients is carried out through ads on the Internet, as well as through various intermediary sites between students and teachers, that is, exchanges of remote specialists and online schools (YouDo, Foxford, Repetit.ru, Preply, Italki, Profi.ru, Tetrika and others) . We emphasize that in connection with the sanctions and the consequences that followed, it is likely that not all familiar services will work or work as they should, but in any case, an alternative will surely appear in return for them.
2. Earnings in Vkontakte
In March 2022, the Vkontakte press service announced several times new records for video views, the number of short video downloads, and the influx of new users. Two weeks after the start of events in Ukraine, the daily audience of Vkontakte grew by 300,000 users. Due to the blocking of many social networks in Russia, restrictions on the work of TikTok, it can be assumed that the audience of Vkontakte will continue to grow.
In the wake of this news, Vkontakte decided to support the authors - the social network decided to temporarily abandon its profits in monetization tools. That is, the authors themselves will receive all the income from displaying ads. Also, the audience will obviously be followed by other people interested in its attention - opinion leaders, representatives of business and advertising, who previously paid little attention to this site. Over time, new types of activities appear on Vkontakte, but basically the ways to earn money remain the same, more about this here.
3. Manufacture of household chemicals/care products/beauty products
Giants such as Unilever and Procter & Gamble have announced they are reducing their presence in the Russian market, saying vaguely that they will leave only “everyday essentials” on it. Cosmetics and perfume manufacturers Estee Lauder, and L’Oréal are closing their stores, and the Sephora cosmetics chain is leaving. Of course, all this is an opportunity to enter these niches or expand production for those entrepreneurs who want to create or already have their own lines for the production of household chemicals, hygiene, and personal care products, and cosmetic products. Of course, the current big players will succeed here most of all, but even more modest businesses have the opportunity to take a step forward.
4. Thrift stores and second-hand stores
In the face of declining incomes, people are trying to save on clothing, but they still cannot completely abandon it. In such conditions, second-hand goods, as well as second-hand shops and second-hand shops that sell them, are of great importance. At such points during crises, not only clothes or shoes are excellently sold, but also various wearable accessories, children's goods, sporting goods, household goods, appliances, and so on. In addition, today the trend towards environmental friendliness, sustainability, zero waste, upcycling, and so on is becoming an additional incentive for buying used things and at the same time a marketing tool. So, when creating your store, it is not necessary to exhume a certain format in the spirit of “Hello from the 90s”, you can make it stylish, modern, and in line with the spirit of the times.
5. Growing microgreens
Microgreens have gained great success among healthy eaters, and you can start a mini-business for growing them even at home, on a windowsill or balcony. The advantages of this direction are that microgreens can be quickly grown and sold at a high margin (about 1000%) just a week and a half after planting. It is also worth considering other niches of indoor plant growing, of course, not forgetting that many of the former types of earnings from the list may no longer be so relevant in the new conditions.
6. Atelier
Atelier services are traditionally in demand during a crisis. Little investment is required here, the equipment is quite simple, and the profession has existed for a long time. Since this type of entrepreneurship is often more like a craft than a business, recently it has become possible to register it in the self-employment format. However, it must be remembered that the self-employed (NAP payers) cannot officially hire employees. Here, instead, the cooperation of several masters is possible, when they work, in fact, is done together, but everyone pays taxes for himself.
7. Bakery
Making baked goods has many benefits for small businesses. Firstly, it is in demand everywhere; in densely populated and passable places, bakeries can literally be located “on every corner”. Secondly, large bakeries and chain bakeries are not competitors in which single bakeries cannot breathe. There is always an opportunity to stand out with quality, assortment, and service. And thirdly, and most importantly, bread and bakery products are products of daily consumption for the majority of Russians - 74% consume them daily. Baking is usually not perceived by the population as an expensive product that cannot be afforded and which can be abandoned, like visiting a cafe or coffee shop. You can learn more about the aspects of opening a bakery here.
8. Tailoring
Many clothing brands are leaving the Russian market, so now there is an opportunity to start their own production. It will take about 3 million rubles to open a local production. For large orders (from 500 pieces of each model), tailoring can also be arranged in China and other Asian countries. It should be borne in mind that recently Russia has introduced mandatory labeling of certain types of clothing and textile products with registration in the “Honest Sign” system. The fine for non-compliance with the requirements for legal entities ranges from 50 to 300 thousand rubles with confiscation of products that do not have the necessary identifiers.
9. Shoe repair
In conditions of limited finances, the cost of new shoes is reduced - if necessary, people try to repair the old one. In this regard, the need for shoe shops is increasing. Typically, such workshops are designed for one master, and more than 120-150 thousand rubles are required to start and purchase everything you need. Typically, the demand for shoe repair increases in spring and autumn.
10. Repair of household appliances
It is not difficult to predict that in connection with the departure of foreign brands and the decrease in the purchasing power of the population, services for the repair of household appliances will become of particular importance. This can be done alone, working both on-site and at home, buying up broken equipment, and then reselling it. As advertising platforms, free bulletin boards like Avito and Yula are used here, you can also advertise through social networks, do mutual PR with other masters in related fields, and enter into cooperation with service centers. Some ideas for making money in this area can be found in this collection.
11. Training center/school
The loss of a job and the realization that the old ways of earning no longer work make people think about getting a new profession or acquiring new knowledge. So, multidisciplinary or specialized training centers can become a popular direction.
To reduce costs and attract a wider audience, it is beneficial to launch your own online school. However, there are no fewer subtleties here: obtaining an educational license or choosing alternative design options, attracting teachers, developing a learning platform or selecting ready-made ones, and much more. Read more about opening an online school here.
12. Services of a psychologist
During the first weeks of the well-known events, medicines produced abroad began to disappear from the shelves of pharmacies, and especially quickly - tranquilizers, antidepressants, and other psychotropic devices. According to the experience of specialists, after social upheavals, people do not turn to psychologists immediately, but after some time, when they realize that “this is all for a long time.” When choosing a business idea, it should be taken into account that psychological services today are not only a traditional office format but also online consultations, training, transformational psychological games, quests, and much more.
13. Agricultural business
No matter what happens, people have always eaten and will eat. During periods of crisis, people are ready to deny themselves almost everything except food, and the share of the household budget for food is growing. Therefore, agricultural products will always be in demand. Agriculture can hardly be called a business, for many people, it is more of a way of life. We wrote about what types of occupations can be found on personal plots and in the countryside here and here, and we talked about key differences in the organizational and legal form (LPS, NPA, and IP on UTII) in this article. Today, customers prefer fresh and natural products that are cheaper. Since it is extremely difficult and unprofitable for small businesses and farmers to break into food chains, it is possible to sell products through markets, fairs, and fruit and vegetable shops.
14. Business with China
Clothing, cosmetics and perfumes, auto parts, household appliances, medical products, and so on - with all this in Russia, due to the departure of foreign brands, there is a shortage. In such conditions, most likely, it will be necessary to replace products with Chinese counterparts. The schemes of working with China can be different, for example, dropshipping, your own online store with Chinese goods, or reselling goods on domestic marketplaces.
15. Phone repair
Apple left the Russian market, and the situation with other smartphone manufacturers remains incomprehensible - the Chinese brands Huawei, Xiaomi, and Oppo reported a reduction in supplies. In the face of increased prices for what is left, it is obvious that the majority of Russians should forget about purchasing a new smartphone for a long time, and the breakdown of the gadget at such a moment would be akin to a disaster. All this actualizes the work of phone repair shops more than ever.
You can repair smartphones both in the format of a small workshop and at home. As a rule, 10-15 square meters are enough for work, and about 50 thousand rubles will be enough for tools and equipment for repairs. Today you can work in this direction in the format of self-employment. The parts and components themselves are usually purchased in China.
16. Repair and resale of used laptops
Exactly the same applies to laptops and computer equipment - prices for it jumped staggeringly in March 2022, and no one can say what will happen next. This means that everyone who wanted to change the old equipment to a new one and did not have time now is unlikely to be able to do it in the near future. And, in fact, there are two ways out - repairing existing equipment or buying used equipment.
17. Earnings with Yandex.Zen
In 2022, Yandex. Zen planned to pay bloggers 4 billion rubles, which is twice as much as a year earlier. This year, Zen also moved from a recommendation platform to a subscription, and now the author will be paid for working with subscribers. From December 2021, the platform began to pay extra for views and reading posts, plus for attracting new subscribers. Given the blocking of other social platforms, we can expect bloggers and businesses to switch to Zen and further increase its popularity. At the same time, on March 9, 2022, the platform restricted access to foreign users, that is, Zen became available only to users from Russia.
18. Domestic tourism
Many foreign destinations for Russians were closed, and the situation in the country's aviation industry is close to complete collapse. In this case, the vast majority of Russians are left to travel on a budget, by land, and within their own country. If you want to start a business in domestic tourism, you should consider such areas as author's tours around the country, weekend bus tours, and bicycle tours to neighboring regions. You can focus purely on excursions, including walking tours, or come up with something unique, for example, esoteric tours to places of power.
19. Own a channel on Telegram
A colossal migration of the audience from banned social networks occurred in March 2022 in Telegram. People who blogged with interests that made money on other sites, or just communicated, will now continue to do so here. The messenger is constantly improving its services, there are few alternatives to it in Russia now, so it’s definitely worth considering possible options for conducting activities and ways to make money on Telegram.
20. Recreation center/glamping
Deprived of the opportunity to travel abroad, people will consider domestic destinations for this. Unfortunately, the domestic hotel business is not always associated with tourists with something modern and comfortable. Therefore, in order to stand out from the competition, you can open glamping - in fact, a recreation center of a new format, in which the emphasis is on a comfortable and beautiful vacation in secluded corners of nature while maintaining all the modern benefits of civilization.
For those who cannot decide on the idea of their business, we recommend transformational psychological games from the company “1000 Ideas”:
"I want this, I don't know what" is a business game in the format of a coaching session that will help any person in just 3-4 hours of online work to choose a business that is right for him. And not just to choose, but to create a ready-made concept of the future enterprise.
“Startup” in this game, in the format of a desktop brainstorming, the technique of entrepreneurial thinking and creating a business idea from scratch, as well as bringing it to the market, is being worked out
Many game participants not only find answers to their requests but, having tried the effect on themselves, they decide to help other people while earning good money. Many people like that you can play with clients online as well. You can find out how to open a business by holding psychological games here.
"I want this, I don't know what" is a business game in the format of a coaching session that will help any person in just 3-4 hours of online work to choose a business that is right for him. And not just to choose, but to create a ready-made concept of the future enterprise.
“Startup” in this game, in the format of a desktop brainstorming, the technique of entrepreneurial thinking and creating a business idea from scratch, as well as bringing it to the market, is being worked out
Many game participants not only find answers to their requests but, having tried the effect on themselves, they decide to help other people while earning good money. Many people like that you can play with clients online as well. You can find out how to open a business by holding psychological games here.
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